The total energy demand from buildings has risen dramatically in recent years. Driven by improved access in developing countries, greater ownership of energy-consuming devices and increasing urban densities, today it accounts for over one-third of global energy consumption and nearly 15% of direct CO2 emissions. As the climate crisis aggravates and its consequences are more visible than ever, the architecture and construction industry must respond accordingly. It must take responsibility for its environmental impact and give priority to reducing energy consumption, whether through design decisions, construction techniques or innovative products. The key lies, however, in not sacrificing aesthetics and comfort in the process.