Augmented reality (AR) software has been a common feature in professional design toolkits for a while. But the recent release of Apple’s Vision Pro glasses shows the mixed-reality wearables sector is making serious inroads in consumer markets too, as one of the world’s biggest names in consumer design and technology enters the market.
A major reason for the immense hype surrounding Apple’s foray into AR/VR hardware, however, is the decision to position it as ‘spatial computing.’ By taking the complexity of augmented reality, and using it to heighten a familiar consumer sector – personal computing – the Cupertino-based brand has simplified the whole experience, widening its understanding and appeal.