© Becker + Becker
Marcel Breuer’s Pirelli Tire Building, a beacon of Brutalist architecture in the United States, is being reimagined as a hotel by development company Becker and Becker. After being abandoned for years, the structure was sold to architect and developer Bruce Redman Becker in 2020 with plans to transform it into a sustainable 165-room hotel. The sculptural concrete structure aims to be a model for passive design hotels using its unique architectural features and innovative adaptive reuse techniques.