Showroom

To detach the users from the chaotic city life was intended by enriching the experience with fluid circulation which is created with preferring organic forms in construction elements and the feeling of “serenity” that accompanies. Also, flexible usage of the custom-designed movable furniture modules procures the variable space perception and perspectives in the project, which was designed by Zemberek Design for a well-established textile company, Ulupınar Tekstil.

Inspired by Mid-Century Modern design, the Sales Gallery of 19 Nassim Gallery’s showcases a holistic approach in the architecture, interior and landscape, resulting in a bespoke and boutique space that reiterates the design methodology of the main development.

This project is a furniture exhibition space, with Memphis furniture as main exhibits. The designer titled it “Ya Space!”, which not only echoes the nickname of Memphis City in China — “Cliff City” (“Cliff” is pronounced as “Ya” in Chinese language), but also conveys a surprising feeling that indicate the unexpected sensory experiences Memphis furniture brings to people. Representative elements of Memphis style, including geometric shapes and free composition, were frequently applied to the project. The designers identified priorities for the selection of spatial materials and hues, hoping to go beyond Memphis’ extreme emphasis on visual effects with enhanced textures and more sustainable concepts.

The project brief consisted of an indoor-outdoor showroom, as well as administrative department of Aptus Concrete Block Manufacturing Factory in the suburbs of Karaj.

The project is located in the Changqing Economic Development Zone, 20 kilometers away from the city centre of Jinan. The area has not yet been developed on a large scale. The surrounding environment is a messy mix of high-voltage line towers dotting weed-strewn farmland. In order to give visitors the best viewing experience, the designer has isolated the area from the surrounding environment and has created a relatively enclosed space.