© Büro Ole Scheeren
Büro Ole Scheeren has designed a new campus and experience center located in the historical city of Yibin, a region known for its rich cultural heritage and the geographical source of the Yangtze River. The campus was commissioned by Wuliangye, one of China’s leading winemakers. The project represents a large development inspired by the shape of a natural canyon, with two dynamic parallel structures defining a central space. On either side of this structure, called the Wuliang Interstice, are the Wuliangye World and the Wine Culture Exhibition Center respectively. Wuliangye World is an experience center where visitors can engage with the tradition of winemaking, while the exhibition center tells the story of wine culture through a series of themed exhibition halls.