In July, Las Vegas unveiled an extravagant spectacle – a colossal LED-wrapped spherical structure, standing 366 feet tall and 516 feet wide. This entertainment event venue instantly captured the public’s gaze, becoming a local landmark and attracting global attention through extensive news coverage. Similar spherical concepts have been proposed in London and at a smaller scale in Los Angeles. These massive display structures open up questions about facades as digital canvases. What role can architecture take as an urban canvas other than as a billboard? And what are different ways for architecture to engage the public through digital art besides gigantic LED spheres?