Apple Store Fifth Avenue, New York / USA. Architecture: Foster + Partners. Image: © Aaron Hargreaves / Foster + Partners
At first glance, it seems that Apple’s strong retail design has derived from consistent design. But since Steve Jobs opened the first Apple Store in 2001, the brand has changed its store and lighting design concept five times. Thereby change appears as a central factor when a brand grows and expands internationally. For each period Apple developed sophisticated details and has strived for the perfect sky in their store – a smart strategy to enhance naturalness and sustainability.