Arcadia Cinema / DW9. Image Courtesy of Iris Ceramica Group
In the context of the pandemic, where several businesses were forced to close temporarily, movie theaters across the world were among the most affected. Fast forward more than two years later, and the lingering effects of COVID-19 are still present, marking a turning point in the traditional cinema experience. But even as attendance is still not close to pre-pandemic levels, certain segments of moviegoers are enjoying the benefits of the giant screen, comfortable seats, massive speaker systems and theater snacks.