![Downtown Tijuana. Image © [ Fernando Cebreros ] / Shutterstock](https://images.adsttc.com/media/images/63f3/9cb7/2b86/6c44/703e/665d/medium_jpg/san-diego-and-tijuana-chosen-as-the-2024-world-design-capital_6.jpg?1676909810 "Downtown Tijuana. Image © [ Fernando Cebreros ] / Shutterstock")
Downtown Tijuana. Image © [ Fernando Cebreros ] / Shutterstock
The World Design Capital, a city project dedicated to promoting the design profession around the world, showcases a new capital every two years. The initiative recognizes cities for their constructive use of design to drive social, cultural, and environmental change and improve the overall quality of life. This week, San Diego and Tijuana have been named the World Design Capital of 2024, due to their human-centric design strategies and their cross-border collaboration. In previous editions, the World Design Organization had selected Valencia and Mexico City as design capitals of the world.