This article was originally published on Common Edge.
In the late 1960s, Ben Bradlee, the storied executive editor of The Washington Post from 1965 until 1991, confronted making the paper more appealing to younger readers. He ditched Lifestyle as the name of a new, updated section, which he found irksome; instead, he chose Style. As he explained in his memoir: “I liked the word ‘Style’ … I like people with style, with flair, with signature qualities.” After 50 years as Style, and nine years after Bradlee’s death, the section has been renamed Lifestyles. The editorial change notwithstanding, Bradlee used “style” as most non-architects think of it and much in keeping with how Duo Dickinson seems to frame it in a recent Common Edge piece: “Wrestling With Architectural Style in a Post-Style World.” Yet in matters architectural, at least historically, it’s long been another thing altogether.